Learn to utilize LinkedIn for branding, awareness building, networking and lead generation.

Gain valuable insights into how to harness the branding and networking value of LinkedIn to expand brand awareness, meet new sales prospects and produce measurable sales results through professional networking in LinkedIn through:

• Branding Strategies
• Networking Strategies for Marketers
• Leveraging a Robust LinkedIn profile
• Prospecting Strategies That Work
• The Importance of Your Network to Achieve Sales Results
• Expanding Your Network for Sales Relationships
• How to Get Found by Your Prospects
• Advanced Networking Techniques

Key Take-Aways for Marketing Professionals include:

• How to build brand awareness and differentiation through LinkedIn
• How to promote your LinkedIn Company page
• Strategies to leverage employees on your LinkedIn Company Page
• How to produce viable leads for your sales organization
• How to strengthen your brand through LinkedIn

Key Take-Aways for Sales Professionals inlcude:

• How to accessorize your LinkedIn profile for maximum sales potential
• How to develop (both) professional and social credibility
• How to make influential connections that can produce sales opportunities
• How to expand your network to achieve sales results
• How to do sales prospecting using “company” and “profile” mining strategies
• How to leverage advanced search to streamline your LinkedIn sales activities
• How to stand out from the crowd using LinkedIn messages
• How to avoid costly mistakes using LinkedIn for sales development